Thomas B. Hudson, Esq. - I am frequently asked whether dealers’ use of mandatory arbitration agreements as a defense against class action lawsuits and as a way to escape potentially crippling court-awarded damages is a tactic that actually works...
John Carroll - These days, just about everyone working for Granger Motors in tiny Granger, Iowa, has almost universal access to the Web. Anyone responding to a vehicle on the Web page is ringing right into the mobile number of the Web sales manager...
Jennifer Rincon - Before the Web site or even the sales process could be modified, Bell, at Hagar’s urging, decided to clean house. His first instinct was to gather all the third-party leads and the handfuls of phone numbers, and unify all...
Daymond Decker - How does a car dealership that has only been in business for six years become the No. 1 Kia dealership in California? It holds honesty and faith to a high degree and institutes excellent customer service...
Harlene Doane - Dominion Enterprises is an organization that provides marketing services to key verticals. Those verticals are automotive, specialty vehicles (such as cycle, RV and commercial trucks), real estate, apartments and employment.
David Keller - Under the act, small businesses will be able to write off up to $250,000 of qualifying expenses in 2008. In addition, businesses will be able to deduct an additional 50 percent of the cost of certain investments in 2008...
Rob Chesney - An increasing number of dealers are discovering that online used vehicle sales are a direct and efficient way to increase revenue ...
Sean Bradley - The first step is taking time to think of a totally new concept that will capture people’s attention. Humor is a great way to accomplish that. You need to know that one of the most powerful aspects of online video is the viral aspect...
Glynn Rodean - Recruiting for a business development center (BDC) is serious business because these individuals will represent your dealership to the community ... If you hire the wrong people, you could inadvertently ask prospects to shop elsewhere.
Jason Ezell - Because paid search ads show up only when someone has searched for a keyword relevant to your product, you only advertise to interested consumers ...
Jim Rucker - Establishing a stronger presence through Web 2.0 can drive traffic to a Web site and greatly improve a dealer’s search rankings on Google, Yahoo and the other search engines...
Jason Ezell - Your customers are interested in your dealership only because of their own needs. The only reason they want information about you is to make sure you will treat them right. Your goal should be to make them feel comfortable and cared for...
Mauricio Espinosa - If current trends continue, the population of the United States will rise to 438 million by 2050** ... and 82 percent of the increase will be due to immigrants and their U.S.-born descendants
Michael Teitelbaum - According to a Direct Marketing Association survey, e-mail returns an impressive $57.25 for every dollar spent, far better than traditional advertising or direct mail ...
Thomas B. Hudson, Esq. - We’ve been warning for the last several years that the AGs are taking an increasingly active interest in car dealership advertising practices, and the advertising practices they are interested in include Internet activities...
