Daymond Decker - Their next line of attack is to tie together technology and one-on-one communication. “Whenever Frank Kent has a special,” said Groters, “we notify our customers immediately.”
Sean Bradley - During March 2008, ComScore data said there were 11.5 billion online videos viewed in the U.S. This number is incredible and it continues to go up every month. With over 70 percent of Internet users in the U.S. on broadband high-speed connections, video will only become more prevalent.
John Carroll - “We track every number in the store,” he said, “and when we see people falling below that number, we find out what’s causing that number to fall. Most dealers don’t know until the end of the month..."
Glynn Rodean - This person’s communication skills should be so strong that he or she is capable of taking any customer T.O. in the BDC to secure an appointment...
Rob Anderson - Quality is important, but only from the perspective of credit score. Lead generation costs money, and if you generate too many leads and your staff becomes overwhelmed, valuable leads are ignored and forever lost as opportunities ...
Rob Chesney - The key to expanding used-vehicle sales is to market that inventory online. In fact, the J.D. Power study reports that last year was the first year that Internet use surpassed all other shopping methods in locating the used vehicle that a buyer...
David Keller - The inventory account that reflects the dollar amount of technician’s labor on open repair orders is work in process inventory. This account should be shown on your balance sheet after the parts inventory account along with...
Craig Criswell - In fact, do a google search or use your OEM’s site to search to find a dealership. Looking at just a few of them will demonstrate how similar many are and which ones offer something a little different...
Mauricio Espinosa - If you are not actively targeting the Hispanic market of your community , then I have to ask you this question: Do you want your competitor to have a firm hold on the Hispanic market when its value tops a trillion dollars?
Jason Ezell - In business, the most successful product is one that is not easily copied. The commodity that consumers consider the most valuable, and hardest to come by, is good customer service...
Sean Bradley - Traditional search engine optimization (SEO) takes at least four to six months to provide any true results or value. This is because each search engine is different and has different algorithms, which are rules or criteria of ranking...
John Carroll - “With the BDC in place, we picked up the pace. We felt we could run a little bit harder. Now we don’t have to train 28 salesmen on how to handle a phone call. We have professionals to handle the calls."
Dave Keller - One of the problems I see in many dealerships is the lack of motivation from the sales staff, both sales managers and salespeople, to actively and accurately determine what brought the customer into your dealership...
Rob Chesney - Retailers are responding by incorporating new elements into their Web sites. In fact, Gartner Research reports that 47 percent of respondents in a 2007 survey say they will integrate Web 2.0 features into their Web sites...
Thomas B. Hudson, Esq. - If the customers who buy during an [employee pricing event] pay more than the dealership's employees, the dealership's mail become Exhibit 1 in an "unfair and deceptive acts and practices" lawsuit by a customer.
