Dean Evans - The problem is getting what you ask for isn’t always a good thing. If you’re asking for the wrong Web site, that’s precisely what you’re likely to wind up with. Dealers manage to do this in two main ways...
Rob Mudd - Our message is targeted to a transient existing market. Non-automotive ad people fail to realize that we are dealing with an existing market that is going to buy ‘this week’ who then ...
Glynn Rodean - There are seven basic materials for building a BDC: space, people, hardware (computers and telephones), Internet access, software, call management services, and lead sources. As with any building project, you need to determine what you want to build so you know the quantity and quality of materials you need.
Jeff Smelley - The average individual experiences a 10 percent to 15 percent retention rate of new information presented during a typical training session. Therefore, multiple training sessions are required to reach the 80 to 90 percent knowledge level for above average performance.
Jim Rucker - Search terms that are very specific fall into the category of high relevance, but low search volume. If someone types in “2004 Chevrolet Cobalt Baltimore,” they are probably great candidates to buy your vehicles that match ...
Mauricio Espinosa - ... satisfaction is only a beginning. It’s the foundation, the base, of the pyramid. In order to climb that pyramid and reach for loyalty and fidelity, the base must be strong and stable...
Dave Keller - Most fraud is uncovered because the person committing the fraud made a simple mistake or forgot to do something that day to cover it up. Most fraud, if committed by an office manager or controller, is normally difficult to discover...
Glynn Rodean - Okay, enough sarcasm for now, but how do you measure up in supporting your technicians? The only way to find out is to spend a day in your parts department at the technicians counter.
Mark O'Neil - In tandem with analyzing your lead providers, you must establish a concrete process for working the leads you receive.
Daymond Decker - In keeping with their high standard of customer service excellence and meet the growing needs and demands of their customers, Parker and Seidenspinner made the decision to invest in the future of the dealership online...
Rob Chesney - Consumers in the market for a used vehicle increasingly turn to the Internet first for research and price-comparison shopping. Automotive consumers are now demanding convenience and efficiency when it comes to their online shopping... experience.
Jason Ezell - Research from both J.D. Power and Associates and Jupiter Research reveals that customers are not particularly concerned with the absolute lowest price...
Tom Hudson - The FTC's Disposal Rule requires companies to dispose of credit reports and information from credit reports in a safe and appropriate manner...
Rob Anderson - You may find out that 60 percent of your business is generated by repeat, drive-by and referrals. If you are in a great location, this may be the case ...
Craig Criswell - The two most important elements to strive for when getting your Web site to optimum performance are the uniqueness of the site and the groundwork established prior to building the site for search engine optimization...
