Dean Evans - The age group represented by Generation Y (people now between the ages 12 and 30) are, or are about to become, big-time used car buyers. Indeed, used vehicles make up a significant majority of cars bought by, or for, people between the ages of...
Jeff Smelley - Microsoft’s new Windows product has a “new” look and feel, new features, and improved this and more of that. Microsoft’s literature promises greater productivity, enhanced entertainment, easier use and a plethora of other feel good ...
Mauricio Espinosa - As soon as the salesperson opens their mouth, in those brief few initial seconds, your salesperson can choose to shoot themselves in the foot or present an excellent and lasting first impression...
Jennifer Murphy - As most dealers know, when you make particular claims (what the FTC refers to as “trigger terms” or “trigger claims”) in advertisements of any kind, disclosures are required ...
Rob Chesney - Just as it does for any buyer, the Internet offers dealers a chance to find the best deal on the best selection of vehicles from across the country and around the world...
John Zieglar - Based on statistics of online searches by car buying shoppers, Courtesy Chevrolet decided to allocate the majority of its SEM budget to using online Google “Sponsored Link” ads to drive car buyers to its sites...
John Carroll - In February, eBay Motors announced that it’s taking their online auto auction to the next level, with plans to roll out a new service called the Local Market that will let dealers post all of their used vehicles online for a...
Thomas B. Hudson, Esq. - Lately, plaintiffs’ lawyers have convinced a few courts that requiring a consumer to waive class relief is “unconscionable” and is reason enough for courts to refuse to enforce the arbitration agreements...
David Keller - The best way to evaluate your business is to study the history of your industry. Learn why some businesses have failed when others have succeeded, then think through how you would have reacted in similar situations.
Rob Chesney - The secret to increasing your sales volumes on the Web is to understanding what online buyers are looking for and understanding the basics of coordinating multiple listings...
Jeff Smelley - A successful Internet security policy, when practiced, will provide the highest degree of protection while not adversely impacting your computer’s performance or encroaching on your work day.
Mauricio Espinosa - Another measurement of the market’s growth is advertising rates in Hispanic media. A recent sampling of 16 nationally distributed Hispanic magazines found that advertising rates for the year 2007 jumped more than 16 percent.
Rob Anderson - The best thing about the Internet is its inherent accountability. Every click can be counted and every visitor logged, but you have to know how to make this information work for you ...
Jeff Smelley - Simply put, upgrading can produce marginal results for a marginal period of time. Replacement is safer than upgrading, requires less knowledge and may ultimately be cheaper.
Thomas B. Hudson, Esq. - Most states have such a law and the laws are particular favorites of plaintiffs’ lawyers. Why? Because they usually provide for a doubling or tripling of the plaintiff’s damages and provide for an award of...
