Jason Ezell - A large contributor to the continued rise in our total population and the online population is the Hispanic market, but you might be surprised by the size of this group’s AIUs. Since 2000, America’s population has increased by over 18 million people ...
Rob Chesney - They are your one opportunity to both inform and excite buyers – your newspaper listings, radio spots and sales floor conversations all rolled into one...
Mauricio Espinosa - The Selig Center of Economic Growth estimates that Hispanic buying power will reach $863.1 billion in 2007. An 8.1 percent increase in buying power over 2006. This information does affect your dealership, but how?
John Zeiglar - By definition, automation is the technique of making a system or process operate with minimal human labor. In other words, it simplifies a system or process, which is a good thing...
Jennifer Murphy - Since a Chevrolet franchise was included in the purchase agreement, GM had to approve the buy-sell agreement between Sims and Dealer John O’Brien. Before GM would approve it, Sims had to draft a proposal that included pro forma sales...
Rob Anderson - Twenty-five percent of prospects would never pick up a phone to give us information, but they’ll gladly get online and provide whatever information we ask for. This is proof positive that the Internet is a powerful tool for ...
David Keller - Let’s discuss your dealership’s net worth. Do you have any? If so, how much is it? Most dealers don’t even look at their change in net worth from month to month or year to year...
Mauricio Espinosa - Control of your sales force is paramount. More and more salespeople are “doing their own thing.” It troubles me when I witness that in an operation. Regardless of how good they are, your sales staff cannot “do their own thing.”
Rob Anderson - The ultimate goal of branding is to cause ‘Top of mind awareness’ (TOMA). TOMA is when a specific brand immediately comes to the mind of the customer when purchasing a particular product.
Rob Chesney - eBay Giving Works is the dedicated program for charity listings; enabling you to list items and donate part or all of the final sale price to your favorite nonprofit organizations...
Sean Bradley - The typical store will only close 22 percent of their ups, 40 percent of those never create a cash repair order and a full two-thirds of those customers are gone by the time they truly become valuable, which is when ..
John Zieglar - Frank Myers Auto Maxx is well known in the Triad region of North Carolina for their zany TV personalities like “Uncle Frank,” “Mr. Poot,” “Ching A. Ling,” and “Frankie Cutlass.”...
Walter Trusdell - Things like pay-per-click, search engine optimization, organic searches, flash media, blogging, black list and more held no meaning in our dealership...
Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...
Jeff Smelley - Microsoft claims the easiest way to keep your computer system current is to schedule these updates, TRUST Microsoft and just let everything happen automatically. To this Microsoft recommendation I say, “When pigs fly”!
