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Digital

Rogue Waves

Thomas B. Hudson, Esq. - In this case, the 9th Circuit held that an investment bank that merely loaned money to a lender could be held responsible for the misdeeds of the lender...

Are You A Special Finance Customer?

David Keller - Your bank, auction and vendors consider you a finance customer every day. So, how is your credit rating with them? If you take a look at the financial status of your dealership, ...

Revolutionizing e-satisfaction

John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...

Another Year - Another Opportunity

Mauricio Espinsoa - The Hispanic market is growing and will continue its growth for several years. It is a vast opportunity and a valuable niche for your business.

Business Development Basics

Sean V. Bradley - What exactly is a BDC? Well, BDC stands for Business Development Center, but it means something different to almost everyone that uses it. To some it means an Internet department, to others a phone room and to some, showroom follow-up.

More State Advertising Enforcement Actions

Thomas B. Hudson, Esq. - You can’t always tell from these self-serving AG press releases what actually went on – the AGs tend to report on the things that show how diligent they are at protecting consumers...

2007 Myths About SEO & SEM

Todd Swickard - Numerous vendors joined the parade and have tried to offer dealers a solution that makes sense for them. Now, we are on to the wild and wonderful world of 2007. So, is this really the year for search marketing?...