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Digital

Genesis Unveils Virtual Showroom

The Genesis virtual showroom includes a 3D configurator that uses CAD data taken directly from the factory’s product development, as well as detailed textures and mapping, to create a 360-degree...

Genesis officially launched its new, web-based 3D configurator and Instagram Stories configurator, both targeted to car buyers shopping from home.

Leverage Your Factory’s Marketing Tools

Lexus used virtual reality, augmented reality, and other advanced digital marketing tools to “premarket” the LC 500, helping to exceed initial sales targets by more than 5%. - Photo courtesy...

Dealers seeking a harmonious online-to-instore experience should start by taking advantage of the advanced digital marketing tools, assets, and services your manufacturers are offering for free.