AutoLoop Studies Reveal Reasons Dealers Fail to Convert Leads Into Buyers
Reasons include inadequate explanation of pricing and value proposition, lack of timely follow up, and not using leads’ preferred follow-up communication methods.
Reasons include inadequate explanation of pricing and value proposition, lack of timely follow up, and not using leads’ preferred follow-up communication methods.
Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
The new partnership was designed to benefit dealers and car buyers by providing accurate values and promoting a less adversarial transaction.
AutoGravity’s mobile car shopping and financing platform has grown to included 1,000 rooftops representing more than 1,400 dealerships.
Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.
Learn how Mike Esposito changed careers from engineering to auto retail and dealer software.
Scott McKenzie and Fred Mather have joined the executive team at automotiveMastermind.
The latest edition of Jumpstart Automotive Media’s annual Insights Book sheds new light on the evolving car-shopping path.
Clarivoy has launched a survey of auto dealers to support a study on auto retail marketing investments.
Dealers, agents, product providers, marketers and manufacturers can submit entries by April 28.
KAR Auction Services extended $15 million in credit to TradeRev, the digital auction platform in which KAR acquired a 50% stake in 2014.
Motor Vehicle Software Corp.’s Vitu platform has been named the Oregon Auto Dealers Association’s preferred provider of electronic vehicle registration and titling services.
More than 27,000 retail locations will have access to Podium’s automated online reputation management solution.
The vehicle information site and auto insurer have teamed up to pair the Edmunds shopping experience with State Farm’s vehicle ownership tools.
A new study from AutoLoop finds dealers are failing to properly market their service departments, engage service customers digitally, and improve the service experience.
