Your trusted source, always on top. Set us as your Preferred source on Google

Digital

Roadster Launches Ecommerce Solution for Dealers

Roadster announced today it’s making its Express Storefront available as a white-label solution for dealers. The mobile eCommerce platform is designed to allow dealers to bring the entire car-buying experience online, from merchandising to home delivery.

Former Redbox Exec Joins Cars.com

Cars.com named Tony Zolla as its chief product officer. The former vice president of product and customer experience for Redbox will be responsible for defining the company’s product strategy for consumers and customers.

The Digital Marketing Dividing Line

Andy MacLeay

Dealer.com’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.

Toyota Earns Top Spot in Customer Experience Study

After asking 10,000 U.S. consumers about their dealership experience, the Temkin Group found that the two manufacturers with the highest customer experience ratings were Toyota and Mercedes-Benz, according to Edmunds.com.

3 Pitfalls of Analysis

Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.

NADA Announces New Senior Vice President of Dealership Operations

Peter L. Fong has joined the National Automobile Dealers Association as senior vice president of dealership operations. One of his key areas of interest will be to accelerate the process of moving dealerships toward the ‘online to in-store’ car-buying experience for consumers.

Hearst Autos Names Chief Technology Officer

Hearst Autos has named Ryan Mannion as its chief technology officer. Hearst Magazine announced the formation of Hearst Autos, a collection of its B2B and B2C publications, earlier this month.