September 2013

  • Cover Story

Spotting a Fake Online Review

Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.

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In This Issue

Article

Marketing Maintenance

Article

How to Add a New Department

Article

‘This Lawyer Walks Into the F&I Office …’

Article

It’s a Win-Win-Win

Article

How to Keep Associates Motivated After the Training Is Over

Article

Top 10 Website Fixers

Article

5 Ingredients for Compelling Vehicle Descriptions

Article

No Discount Available

The YouTube page for Rosenthal Automotive in Reston, Va., has attracted a regular following of nearly 50,000 subscribers. The dealership’s staff constantly uploads new videos of test drives,...

Article

YouTube Sensation: Google Auto Talks Video

Paul Adkins E-CarOne Carrollton, Texas

Article

Sales Professional of the Month September 2013

Article

The Boutique Dealership