October 2013

  • Cover Story

Cal Worthington: Brand of Gold

Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?

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Digital Edition

In This Issue

Your website provider should be able to provide you with a monthly report that lists the number of hits your site has garnered, the sources of those hits, how long the average visitor spends on...

Article

Accounting Test: Keeping Internet Departments Honest

Article

Deconstructing Bankruptcy

The U.S. Tax Court was the site of a major decision pertaining to a dispute between a leasing company and the IRS. The case was heard more than 40 years ago, but the standard used to determine the...

Article

LHPH Residual Affects Tax Depreciation

Article

ADM Talks to Texas Cars Direct

Article

Jump Right In

Article

Dealer Review Venues to Expand

Article

Netting Online Shoppers

Dealers don’t need the brand recognition of a national chain to compete for local service business. A standalone website with a page for each service, including tire services, will drive more...

Article

The Fix Is In: Tips for Building a Service-Only Website

Dan Machu McLaughlin Motors (Moline, Ill.)

Article

Sales Professional of the Month October 2013

Article

Reviewing Yelp

Article

Congress, CFPB Tussle Over Finance Legislation

Article

Go See Cal [Worthington]

Article

Shifting into High Gear