November 2014

  • Cover Story

The Big Shake-Up

Steve Fox refuses to settle for the status quo, and his restless spirit is driving leads, sales and service at Lithia Chrysler Jeep Dodge of Santa Rosa.

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In This Issue

Article

Escape From Finance Island

Article

A Million Reasons to Behave

Article

High Visibility

Article

13 Keys to BDC Failure

Article

Drive Your Mobile Strategy to Success

Article

Pick Up the Phone!

Article

Dawn of the Compliance Age

Exit intent technology can help dealers capture more leads from their websites by tracking the digital behavior of individual visitors and engaging them just before they leave.

Article

New Tools for Web Conversion

Article

Top 3 Questions for Your Service Manager

New data proves that a significant number of potential special finance customers will purchase at another dealership — most likely one that has a proven process in place and a team committed to...

Article

We Are the 64%