August 2015

  • Cover Story

It Takes Two to Text

Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.

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In This Issue

David Gesualdo

Article

Technical Issue

Article

Can I Be Direct?

Jim Alton

Article

4 Ways to Keep Service Customers Coming Back

Article

Duty Calls

Article

How to Elevate Emotions and Excitement

Article

A Rolling Reg Z Violation

Selection Specialist Tim Engle, left, stands with General Sales Manager Michael Strenge on the showroom floor at McCafferty Hyundai in Langhorne, Pa. Photo: Melissa Rago

Article

Second Act

Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.

Article

A Day to Remember