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Opinion

COVID-19 Changes Everything – Except How Americans Will Buy Cars

If the COVID-19 crisis has taught dealers anything, it is that they have a fiduciary duty to their shareholders, employees, and customers, to remain well capitalized in order to survive the next...

If the COVID-19 crisis has taught dealers anything, it is that they have a fiduciary duty to their shareholders, employees, and customers, to remain well capitalized in order to survive the next crisis. Stay the course, tweak where necessary, but don’t be so quick to fix what isn’t broken, despite what the disruptors might urge.

The New Normal

What will selling and servicing cars in the New Normal be like post COVID-19? If you are a professional, know your product, care about your clients, communicate with customers on their terms, and...

What will selling and servicing cars in the New Normal be like post COVID-19? If you are a professional, know your product, care about your clients, communicate with customers on their terms, and focus on an ownership experience that fits their life, you will succeed.

The Why Behind

Instead of simply asking, telling, or yelling at your team to get you what you need – show them why it matters, and what happens when you don’t have what you need when you need it. - Image via...

Instead of simply asking, telling, or yelling at your team to get you what you need – show them why it matters, and what happens when you don’t have what you need when you need it.