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Opinion

NADA Chairman Rhett Ricart: We’ve Got This

As auto dealers, we know disruption; it isn’t new and it will never stop. In fact, we’ve found a way to grow and thrive out of disruption, and the coronavirus pandemic will serve as yet another...

As auto dealers, we know disruption; it isn’t new and it will never stop. In fact, we’ve found a way to grow and thrive out of disruption, and the coronavirus pandemic will serve as yet another example of dealers adapting and overcoming our challenges.

One Flu Over the Dealership

At least 6.4 million flu cases were reported between October and December 2019. Given that influenza is a serious medical condition, do dealerships have a role to play in limiting its spread? -...

At least 6.4 million flu cases were reported between October and December 2019. Given that influenza is a serious medical condition, do dealerships have a role to play in limiting its spread?

NADA Show 2020 Education

Learn more about each type of learning session offered at this year’s show and how to navigate the topics to get the most out of your weekend of education and networking. - Image...

Learn more about each type of learning session offered at this year’s show and how to navigate the topics to get the most out of your weekend of education and networking.

3 Gaps in Your Online Data Strategy

Increasingly sophisticated data-based marketing tools help ensure in-market car buyers make it to your website and your dealership. - Illustration by aleksei-veprev via Getty Images

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.