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Opinion

5 Ways to Blow Up a Service Customer

Failing to properly itemize an RO is a common mistake that breeds frustration and distrust in service customers. - Photo by SIphotography via Getty Images

Are you pulling in too much fixed ops revenue? Dealer consultant shares five proven methods for insulting customers, improperly documenting and addressing their concerns, and discouraging repeat visits.

The Topic That Won’t Go Away: Loan Fees

Questions continue to swirl around loan fees charged to car buyers. A recent case in North Dakota found a dealer’s failure to disclose a loan fee as a finance charge was a violation of that...

A North Dakota car buyer prevailed in a recent case involving loan (or ‘acquisition’) fees that reached the state supreme court, where the dealer was found to have failed to properly disclose the charge.

Robbery in Progress. Somebody Call the Police!

Ziegler blames the ongoing theft of your customers’ personal, private information by nefarious marketers in part on factory co-op programs, which limit dealer choice and vendor competition. -...

Ziegler sounds the alarm over factory co-op programs that overpromise and underdeliver, limit dealer choice and vendor competition, and create the risk of a massive theft of valuable — and supposedly private — customer data.