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Training

Internet Leads Offer Lowest Ad Cost Per Sale

Rumors abound about what our illustrious vice president was really doing when he “oops” shot Harry Whittington, the high profile lawyer, while hunting. Well, I’m certain of the fact it was an accident, but the point was he wasn’t looking at what he was shooting at

Cash Flow: An Urgent Matter

Dave Keller - If you are a typical dealer, you probably check your cash balance daily. Some dealers run their business by their checkbook balance, while others use the actual bank account balance and release checks accordingly. Which is better?...

Building a Web Site That Lasts a Lifetime

Rob Mudd - A point of caution: don’t be misled by the word “interactive.” If that interactivity is not shored-up by good retail messaging, all you will have at the end of the day are a lot of useless “cookie” crumbles. It’s not about the toys, but the ...

Reach Prospects Immediately

Tom Herald - There are 3.2 billion cellular connections worldwide – 260 million in the United States alone – and with the iPhone’s launch last year, the concept of browsing the Web from a mobile phone has gone mainstream. The future is now and marketersare abuzz about this new trend and the tremendous opportunities it presents.

Pushing Your Used Vehicle Department

Harlene Doane - It’s time to treat the used vehicle department as a business, specifically, one designed to earn maximum profits. You likely review the sales, expenses, ratios and trends of your dealership ...

A Silver Lining: The Case for Arbitration Agreements

Thomas B. Hudson, Esq. - Another problem that the housing mess will create for dealers will come from the legislative backlash that we will see as our elected representatives fall all over each other in their attempts to “fix” the housing problems...

It is Not Internet Inquiries: It is Internet Sales

Michael Rees - So, you sign up for these programs and the number of visitors to your new Web site increases. You even hire a dedicated Internet manager to manage all these inquiries. The number of Internet sales increases, so you think...

Preparing for the Good Times and the Bad

Mauricio Espinosa - In this time of economic uncertainties in the U.S., it is important to your business that you have alternate plans, a clear vision of your challenges and the proper metrics with which to manage.