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Training

Car Sales Accounting

David Keller - Accounting for the different types of car deals generated from your F&I programs is important if you want to completely understand your business operations and the resulting effective gross profits...

Why Have A 60-Day Used Vehicle Turn Policy

Michael Rees - Let’s take the average priced vehicle over 60 days old. When it came in to stock at ABC Motors, it was valued at $13,000...After 90 days, it is worth maybe 90 percent, just $11,700 ...

Who's To Blame When Sales Goals Aren't Met

Mauricio Espinosa - According to definition, we can say that Organizational Performance is how to measure efficiently and effectively the resources of the organization that are used to satisfy customers and achieve the organizational goals.

Advertising In The Real World

Rob Anderson - With television advertising, there are three main types of advertising campaigns. The first is branded by the manufacturer, these leads however have not decided to purchase from your dealership.

Don't Sell It If You Haven't Read It

Thomas B. Hudson, Esq. - Just as any good car salesperson will know the mechanical and performance specifications of the vehicles, the salesperson should know the characteristics, terms and conditions of the financing, leasing and related services.

Structuring A Service And Parts Department

Dave Keller - Gross-profit percentages are very important if you want to show a profit in the service and parts departments. You should set your goals to achieve 70 percent for labor and 40 percent for parts...

Three Independent Dealers Carve Out Niche

Jennifer Murphy - Successfully carving out a niche can take years—even decades. For three independent dealers, differentiating themselves from the stereotypical car lot and focusing on a specific niche has paid off.

Event Sale Contracts: What You Need To Know

David Keller - Most agreements promise to bring individuals to your dealership for a desk person, F&I manager and a closer during the sale. Usually, the length of the contract is for the sale period...

The Right CRM Tools Make You Money

John Max Miller - Most CRM systems do not automate many processes. They require human interaction to manage and implement these processes, while automated processes cost nothing.