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What’s New?

Learn more about the latest products and services to reach the automotive retail and finance marketplace.

Dealers Celebrate With Holiday Cheer

Dealers from across the country are finding different ways to celebrate the holidays in their stores. Check out our photo gallery to see how festive some stores are this year.

Dataium Study: Carfax Reports Drive Lead Conversions

Dataium reports that shoppers spend nearly twice as long on a dealer’s website, are five times more likely to submit a lead, and are twice as likely to look at a vehicle when the dealer provides a Carfax Vehicle History Report.

Dealer Joe Boccalero Passes Away

Longtime California dealer Joe Boccalero passed away on Nov. 27 at the age of 92. He served as the former president of Domenich Basso Inc. and operated a Chrysler Jeep dealership in Los Angeles for 40 years.

Avoid Panic Marketing

Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.

Opting In: Text Marketing

Todd Buch, president of McCafferty Auto Group, is using a new mobile marketing channel to reel in potential customers who use their smartphones to access the dealer group’s websites.

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.