February 2015

  • Cover Story

The Dealer for the People

Jill Merriam set out to change the car business mentality, and her ‘Dealer for the People’ campaign and experiments with personnel and processes have paid dividends for Key Hyundai.

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In This Issue

Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.

Article

Everything in Its Place

Image via IStockPhoto.com

Article

Top 8 Tax Time Pitfalls

Dealers who believe F&I should move to the front of the sales process should start with their websites.

Article

Revolution Begins at Home Pages

Article

Break the Chains of Desktop Detainment

As sales guru Jeffrey Gitomer once put it, “Customer satisfaction is worthless. Customer loyalty is priceless.”

Article

Customer Satisfaction is Worthless

The District Court ruled that the Department of Housing and Urban Development overreached in creating a new rule designed to address disparate impact among home buyers.

Article

The Death of Disparate Impact

A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.

Article

Stick to the Script

Many car buyers use their income tax refunds as down payments. Offering to double the amount creates value at every credit tier.

Article

A Taxing Season

The need to establish trust and transparency has taken precedence in an era defined by well-informed Internet customers and pressure from state and federal regulators. Photo: IStockPhoto.com

Article

Real Pros Don’t Close

David Gesualdo, ADM Publisher

Article

On Target

Justin Russell, Sales Pro of the Month. Photo courtesy Ford of Pasco

Article

A New Legacy